The Challenge: Manual Prospecting Slowed Down Pipeline Growth
Before adopting Syft, Instabug’s outbound sales motion was heavily manual. SDRs were spending up to 45 minutes per account researching and writing emails, often without even reaching the outreach stage.
Instead of connecting with prospects, reps were:
- Manually tracking job boards, Google Alerts, and news sites
- Stitching together LinkedIn searches and Boolean strings
- Guessing which accounts might be worth their time
“It was really time-consuming. I didn’t even get to outreach. I didn’t even get to that part.” – Chase Langley, SDR Leader at Instabug
The Solution: AI-Driven Prospecting with Syft
Instabug needed a smarter way to identify and prioritize accounts. What stood out about Syft AI was not just the data it provided but the direction and clarity it offered.
“What Syft does is give me the who and the why... and I can just go.” – Chase Langley
By replacing fragmented research with automated, signal-based insights, Syft helped the team:
- Uncover real-time buying triggers like job changes, quotes, and strategic initiatives
- Prioritize accounts that aligned with their ideal customer profile
- Auto-generate personalized emails tied to those signals
Instead of wasting time figuring out where to start, SDRs could log in and immediately see the accounts worth contacting and exactly why they mattered.
“Other tools gave us data. Syft gave us direction.” – Chase Langley
Results: More Meetings, Higher Efficiency
The impact was immediate:
- Monthly meetings jumped from around 20 to nearly 50
- Opportunities nearly doubled
- SDRs reclaimed 6 to 7 hours per week that were previously lost to research
- Reps increased time on calls, demos, and LinkedIn, their highest-converting activities
“It helps us get in front of the right accounts and spend more time on calls, LinkedIn, and demos.” – Chase Langley
Syft helped the team scale without sacrificing personalization or quality.
How Instabug Uses Syft and Nooks to Power Their GTM Motion
Cold calling is Instabug’s top driver of meetings. Before Syft, reps were bogged down in prep work and defaulting to generic scripts.
Now, with Syft and Nooks working together:
- Syft surfaces the right accounts and generates personalized messaging
- Reps launch outreach quickly and with context
- When a prospect picks up a Nooks call, Syft’s insights are available instantly
- Reps personalize in real time using clear, relevant talking points
“With Syft AI, we know exactly who to reach out to. With Nooks, we hit them at scale. Together, it’s the perfect outbound duo.” – Chase Langley
This workflow allows SDRs to spend less time on admin tasks and more time on conversations that convert.
Turning Point: Building Trust in AI-Generated Messaging
Instabug runs a weekly email competition where SDRs submit cold emails judged on:
- Personalization
- Trigger relevance
- Prospect alignment
One week, the team submitted a Syft AI-generated email with only one word changed. It won.
“We put the Syft email in the contest and didn’t say anything. It won. That helped us build trust. Now reps use it to scale personalization.” – Chase Langley
This moment was not about replacing SDRs. It was about showing how AI could support them by removing repetitive work, so they could focus on more strategic and human-first activities like conversations, follow-ups, and relationship building.
Why It Matters: Enabling Modern Value Selling
Instabug’s journey shows how GTM AI and value selling work hand in hand. The team moved from manual, reactive prospecting to a proactive, signal-based strategy that delivers measurable results.
“It helps us work smarter. I’m not just checking boxes anymore. I know where to focus.” – Chase Langley
This new motion is not about working faster. It is about focusing on what actually moves the pipeline:
- High-quality, high-potential accounts
- Less time writing and researching
- More meetings and more revenue opportunities
Ready to Scale Smarter?
Syft AI helps B2B sales teams uncover pipeline they didn’t know existed. It identifies public buying triggers, surfaces the best-fit accounts, and delivers messaging tailored to each signal. Your team can spend less time researching and more time selling.