We started Syft because we remembered why we got into sales in the first place.
But if we’re being honest, sales had lost its way.
The three of us – Lee, Zach, and Peter – have spent our careers in the thick of it. We’ve seen the inside of massive B2B organizations like Oracle, Workday, and Optimizely. We’ve lived the grind... just like you.
But somewhere along the line, the job stopped being about solving problems and started being about satisfying metrics.
The Confidence Gap
The worst part wasn't just the volume or the burnout. It was the feeling that we were reaching out to people without knowing if we could actually help them.
As sellers, we were forced into a corner by the tools we had and the metrics we were measured by. We were turning over rocks and shaking trees, hoping to get lucky. But deep down, reaching out to a stranger when you aren't confident you can solve their problem doesn’t feel good. It feels like you’re just making noise.
We believe that if you are going to interrupt someone’s day, you need to be sure it’s worth their time.
Moving From "Volume" to Value
We realized we couldn't fix this by just working harder. We needed to change the foundation of why we reach out.
We built Syft to ensure that every interaction is centered around value.
We didn't want a tool that just gave us more names to call. We wanted a tool that gave us evidence. When Syft surfaces an account, it’s not a guess. It’s a signal that this person has a specific need that you can meet.
Selling with Integrity
We built Syft to kill the "spray and pray" approach.
We want you to stop relying on luck. We want you to step off the treadmill of hollow outreach.
With Syft, we want you to have the confidence that when you reach out to someone, it's because you genuinely believe you can help them – and you have the data to prove it.
We want to help you get back to doing the real job you signed up for: Helping people.
~ Lee, Zach, & Peter
