How Deephaven Used Syft AI to Power Their GTM Strategy and Book 70% of Pipeline

Challenge: Prospecting Was a Bottleneck in the Outbound Process

Deephaven had all the ingredients for outbound sales success: a strong technical product, a clear market, and a hungry sales team. But finding the right prospects—and personalizing messaging at scale—was slowing them down.

“The hardest part of outbound sales isn’t writing or dialing,” said Clément Le Bon, VP of Sales and GTM at Deephaven. “It’s knowing who to go after and why now.”

Reps were spending hours combing through LinkedIn, guessing at intent signals, and trying to connect the dots on their own. With a lean team and growing GTM expectations, Clem knew they couldn’t rely on traditional prospecting alone.

They needed to scale without sacrificing quality. And they wanted their outbound strategy to reflect how technical buyers actually make decisions—through relevant messaging, strong timing, and clear value.

Solution: An AI GTM Engine for Modern Prospecting and Value Selling

Clem turned to Syft AI to modernize their go-to-market motion.

“It’s like walking into a room full of sensors or robots,” Clem explained. “You tell them exactly what you want—and they spend the next 24 hours scanning the world to bring back the most valuable data. That’s what Syft feels like.”

Instead of manually guessing which companies might be in-market, Syft’s AI GTM platform surfaces accounts showing signs of intent or alignment with Deephaven’s ICP. These “value matches” come complete with:

• Key insights on why now is the right time to engage
• Personalized talking points and outreach recommendations
• Automatic sequence creation and integrations with tools like Nooks

This enabled reps to launch new sequences with confidence and precision—without burning time on research or content creation.

“Syft doesn’t just give you a lead list. It gives you the why, the what to say, and the how to say it, all built around our unique value,” Clem said.

The result? More focus. Less friction. Higher quality conversations.

Results: 70% of Pipeline Now Originates from Syft Value Matches

With Syft powering their outbound efforts, the Deephaven sales team saw immediate impact across the board.

• Faster pipeline generation: Reps launched more targeted sequences in less time
• Better cold call performance: Talking points based on Syft insights boosted live connect outcomes
• Higher reply rates: Personalized messaging landed with more relevance, driving stronger response rates

But the most striking result?

“At one point, I looked at our pipeline and realized 70% of it was from accounts surfaced through Syft,” Clem shared. “It completely changed the way we do outbound.”

That 70% stat didn’t come from more headcount or generic automation. It came from high-quality value selling—automated and powered by AI GTM strategy.

Why It Matters

In today’s noisy market, the old playbook of brute-force outbound doesn’t work. Relevance wins. Timing matters. And reps need help cutting through the clutter.

Deephaven’s story shows what’s possible when you give your team AI tools that make them sharper—not just faster.

“It’s not about blasting more messages,” Clem said. “It’s about saying the right thing to the right person, at the right time. Syft makes that possible.”

Want to modernize your outbound motion like Deephaven? Request a demo at www.syftai.com

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